Consumer tastes change according to their moods, their previous purchases and their spontaneous needs. In one given shopping session, consumers’ desires and intent can be completely different from the preceding ones.
Propulse analyzes the desires and intent of each consumer as it unfolds, also factoring in her purchase and browsing history in order to provide the most timely and accurate product choice available.
Right product, right person, right time.
Propulse starts by understanding consumers’ tastes where others simply look at purchase and browsing history.
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